Recovery For Athletes is leaving ~$6K/year on the table in welcome-flow revenue.
I want to fix that for you, for free.
We'll Build This Flow In Your ESP. Free.
Our expert designers and tech team will design this entire 8-email flow, build it into your ESP, and split test it against your current welcome sequence.
The 8 emails we wrote for Recovery For Athletes
Click any email to expand the full copy. Subject line, preview text, hero, every module. Production-ready and built to drop into your ESP.
1
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INBOX MODULE
Subject Line: RECOVER10 is live, use it now
Preview Text: Professional recovery gear, at home
HERO MODULE
Hero Approach: Direct
H1: Recover Like a Pro
Subhead: Your $10 off starts now
Cta Button: Shop Recovery Gear
MODULE 2: TRANSITION COPY
Use code RECOVER10 at checkout. It's good for 14 days, so no rush, but don't sit on it too long.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: PRODUCT-ONLY
H2: Where Most Athletes Start
Game Ready GRPro 2.1. Cold and compression therapy in one unit, the same setup used in professional training rooms
Compression Boots Flush out soreness after hard training so you wake up ready to go again
Percussion Massagers Break up tight spots and move blood where it needs to go between sessions
Infrared Saunas Deep muscle relaxation without booking a spa appointment
Cold Plunges Post-training inflammation relief on your schedule, not the gym's
Massage Chairs Full-body recovery without leaving the house
2
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I've spent the better part of my career watching serious athletes work their tails off in training. Then piece together their recovery with whatever they could find at a big-box store or borrow from a clinic.
The gear that actually works has always existed. Pro sports teams have been using cold and compression therapy, infrared heat, and percussive massage for decades. The problem was access. Either you trained at a facility that had it, or you went without.
That bothered me more than it probably should have.
We built Recovery For Athletes because the gap between what the pros use and what the average serious athlete can actually get their hands on is genuinely unnecessary. The technology is there. The brands are there. Someone just needed to put them in one place and make the buying process easy.
That's what we do. We carry the real equipment from the brands that supply professional training staffs. Game Ready, Luraco, Inada, Medical Sauna, and 30 more. And we make it possible to actually own this stuff without draining your account in one shot. Most of it qualifies for FSA or HSA spending. All of it can be financed through Affirm at 0% APR up to 24 months.
If you have questions about what's right for your training and your body, my team is available by phone or email Monday through Friday. We're not a chatbot. Real people who know this equipment.
And your welcome code is still active. RECOVER10 takes $10 off your first order. Good for 14 days from when you signed up.
Hit reply anytime if you want a recommendation before you buy.
– Adam
Co-Owner, Recovery For Athletes
3
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INBOX MODULE
Subject Line: Most stores sell once, we do six things after
Preview Text: Six things most recovery retailers won't offer you
HERO MODULE
Hero Approach: Curiosity
H1: Not Your Average Store
Subhead: Six reasons athletes stay with us
Cta Button: See What Sets Us Apart
MODULE 2: TRANSITION COPY
Most places sell you a product and move on. Here's what you actually get when you shop with Recovery For Athletes.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: INFOGRAPHIC + PRODUCT EMBED
H2: What You Get That Most Retailers Won't Touch
Infographic: Checklist
- FSA and HSA accepted. Your pre-tax health dollars count here. Most fitness retailers don't qualify.
- 0% APR financing up to 24 months via Affirm. Get the equipment you actually need without the upfront hit
- 30+ professional recovery brands in one place. Not a house brand, not two choices. Real options.
- Points-based cashback on every order. Earns automatically, no enrollment hoops
- Dedicated B2B support for gyms, clinics, and recovery rooms. Whether you're outfitting one room or a full facility
- Real humans on the phone, Mon–Fri 9am–6pm EST. Not a chatbot, not a ticket queue
Products Shown
- Game Ready GRPro 2.1. Pro-grade cold and compression therapy, 4.9 stars across 77 verified buyers
- Red Light Therapy Devices. Wavelength-specific panels that reduce inflammation without leaving home
- Hyperbaric Chambers. Pressurized oxygen therapy for athletes serious about tissue repair and performance
4
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INBOX MODULE
Subject Line: RECOVER10 is still sitting in your cart
Preview Text: 9 days left before it disappears
HERO MODULE
Hero Approach: Direct
H1: Don't Leave $10 Behind
Subhead: Your code expires in 9 days
Cta Button: Use RECOVER10 Now
MODULE 2: TRANSITION COPY
You've got RECOVER10 saved. Here are the products worth using it on.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: PRODUCT-ONLY
H2: Popular Right Now
Game Ready GRPro 2.1. Trusted by pro training staffs, now available for home use with 0% APR financing
Cold Plunges The post-session protocol serious athletes have been using for years, finally designed for home
Compression Boots. 30 minutes after training and your legs feel like a different set of legs
Massage Chairs L-track full-body coverage from Luraco and JPMedics, built to last the long haul
Infrared Saunas. 1 to 8 person units that turn any room into a real recovery tool
Percussion Massagers Handheld and precise, good for the spots a chair or boot can't reach
5
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INBOX MODULE
Subject Line: 4.9 stars, 77 reviews, one clear reason why
Preview Text: See how we stack up before you decide
HERO MODULE
Hero Approach: Question
H1: Why Does This Cost More
Subhead: Because generic gear costs you later
Cta Button: See the Difference
MODULE 2: TRANSITION COPY
Before you buy anywhere, run these numbers.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: INFOGRAPHIC + PRODUCT EMBED
H2: Recovery For Athletes vs. The Typical Retailer
Infographic: Table
| What Matters | Recovery For Athletes | Typical Competitor |
|---|---|---|
| Payment options | 0% APR up to 24 months via Affirm | Pay in full or basic installments |
| FSA / HSA eligible | Yes. Pre-tax health dollars accepted | Rarely offered by general fitness retailers |
| Brand selection | 30+ curated professional recovery brands | 1 to 3 house brands or generic options |
| Loyalty rewards | Points cashback on every order | No loyalty program at most equipment retailers |
| B2B and facility support | Dedicated B2B team and Recovery Room program | Consumer-only, no volume support |
| Customer support | Phone and email, Mon–Fri 9am–6pm with real staff | Email-only or chatbot |
| Price vs. Big-box alternatives | Comparable on most SKUs | Often cheaper, but limited professional-grade options |
Products Shown
- Compression Boots. The kind of tool that's standard in pro facilities, now available for the athlete training at home
- Infrared Saunas. Medical Sauna, SaunaLife, and Dynamic units with real specs, not consumer-grade shortcuts
6
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INBOX MODULE
Subject Line: They bought it, then stopped second-guessing
Preview Text: Real reviews, different objections, one pattern
HERO MODULE
Hero Approach: Direct
H1: Don't Take Our Word
Subhead: Here's what buyers actually said
Cta Button: Read More Reviews
MODULE 2: TRANSITION COPY
These are the questions most people had before they bought. And what they found out after.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: INFOGRAPHIC + PRODUCT EMBED
H2: What Customers Said After Their First Order
Infographic: Numbered List
- [PLACEHOLDER. Nick to pull real review quote addressing product quality concern. E.g., "I was skeptical it would match what they use at my sports clinic. It does.". Reviewer First Name L.]
- [PLACEHOLDER. Nick to pull real review quote addressing the financing or price concern. E.g., "The Affirm payment made this possible. I'd been putting it off for a year.". Reviewer First Name L.]
- [PLACEHOLDER. Nick to pull real review quote addressing durability or long-term use. E.g., "Six months in and it performs exactly the same as day one.". Reviewer First Name L.]
- [PLACEHOLDER. Nick to pull real review quote addressing ease of setup or use at home. E.g., "Set it up myself in under an hour. No technician needed.". Reviewer First Name L.]
- [PLACEHOLDER. Nick to pull real review quote addressing customer support experience. E.g., "Called before I bought. The guy on the phone actually knew the product.". Reviewer First Name L.]
Products Shown
- Game Ready GRPro 2.1. 4.9 stars, 77 reviews, the most-reviewed unit in the store
- Massage Chairs. Luraco, JPMedics, and Inada models built for daily use, not occasional novelty
- Red Light Therapy Devices. Panels and wraps that show up in the training regimens of competitive athletes
7
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INBOX MODULE
Subject Line: RECOVER10 expires tonight at midnight
Preview Text: RECOVER10 goes away at midnight, no extensions
HERO MODULE
Hero Approach: Direct
H1: Last Chance
Subhead: RECOVER10 expires at midnight
Cta Button: Use It Before It's Gone
MODULE 2: TRANSITION COPY
After midnight tonight, RECOVER10 is done. No extensions, no second code.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: PRODUCT-ONLY
H2: Still Time to Grab One of These
Game Ready GRPro 2.1. The unit pro training staffs use, available for home purchase with 0% APR financing through Affirm
Cold Plunges Ice Barrel, Nordic Wave, and HydroWorx options for athletes who take post-training recovery seriously
Compression Boots Your legs after a hard session deserve more than foam rolling alone
Percussion Massagers Fast, portable, and precise for the spots that won't let up
Infrared Saunas Home sauna units for 1 to 8 people, built for regular use not a single session
Hyperbaric Chambers For athletes pushing their limits and needing to recover at the same rate
8
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Hey. I noticed you hadn't used RECOVER10 yet, and I didn't want it to expire without at least checking in.
No pressure at all. Recovery equipment is a real investment, and I get it if the timing isn't right or you're still figuring out what you need. That's a completely normal place to be with gear in this category.
But if you've been sitting on a question. About which product fits your training, whether something qualifies for your FSA or HSA, how the Affirm financing actually works. Just reply to this and ask. I read these. So does my team.
We've helped a lot of people narrow down from a shortlist of three options to the one that actually made sense for their situation. Sometimes it takes ten minutes on the phone. Sometimes it's a two-line email. Either way, that's what we're here for.
If you're ready to grab something, RECOVER10 takes $10 off your first order. But it expires today, so this is the last time I'll mention it.
Either way, glad you're here.
– Adam
Co-Owner, Recovery For Athletes
Ready to see this live in your ESP?
Let's get your free welcome flow set up →Where most DTC brands leak revenue on email
These are the patterns we see across almost every $100K-$500K/month store before we start working together:
- ✕Most DTC welcome flows cut off after 2-3 emails, right when new subscribers are at peak intent and open rates are highest.
- ✕Relying on discount codes as the primary incentive trains your list to wait for deals instead of buying on brand desire.
- ✕The founder story and origin of the brand gets buried on the about page and never shows up in email, losing the biggest differentiator a small brand has.
- ✕Zero segmentation between first-time buyers and repeat customers, so everyone gets the same generic promo blasts.
- ✕Abandoned cart flows stop at one email. Industry benchmark recovers 2-3× more revenue with a 3-touch sequence layered with real objection handling.
Four pillars. No fluff.
Trust Transfer
Plain text founder emails convert your existing audience trust into buyer confidence in a way designed emails never can.
Layered Objection Removal
Each email removes one specific purchase barrier, so by the final send the only thing left between them and a purchase is inertia.
Controlled Urgency Curve
Discount pressure starts casual and escalates to real scarcity, without training subscribers to wait for the next deal.
Soft Landing
The final email is a personal check-in, not a hard sell. Non-buyers leave the sequence warm for future campaigns instead of unsubscribed.
Real numbers from a real 8-email welcome sequence
Social proof
Nick Yates
Thanks for checking this out. This document will help you build a retention engine that keeps customers buying without burning through margin on discounts.
What I do
- Build email retention systems that generate consistent revenue for ecommerce brands doing $100K-$500K monthly
- Embed myself into your brand voice so every email sounds unmistakably like you
- Create promotional strategies that protect margin while keeping your list engaged year-round
- Design the 30-Day Email Engine, a complete retention foundation with a $25K revenue guarantee
My approach is different. I don't touch generic templates or cookie-cutter campaigns. This is boutique, voice-driven email marketing where I become an extension of your brand for 18+ months on average. No junior copywriters. No bloated agency bureaucracy. Just strategic retention work that CEOs actually care about.
I've helped brands like Ancestral Supplements generate $7.6M in attributed email revenue by focusing on loyalty and LTV, not just broadcast blasts.
Let's get your free welcome flow set up
Pick a time below. In less than 30 minutes we'll get everything we need to get this split test set up in your ESP in less than two weeks.